The Flop

Fail fast, build better.

We’ve built products and brands for Google, Meta, Netflix. Experiences and activations for Nike, Fendi, Louis Vuitton. Systems for Wired, Sky, embassies worldwide. Things used every day by 325M+ people.

We know how it’s done at scale. We’ve worked across timezones and continents. We’re a small team. We’re young.

Now we build for ourselves – , , .

Milla
Complete front-end built to allow Icon to sell custom merchandise.
Building
Decision Tool
Complete front-end built to allow Icon to sell custom merchandise.
Soon
Present
Complete front-end built to allow Icon to sell custom merchandise.
Soon

Matteo M.

Brand, Product & Experience Design

Turin, IT

He’s a multidisciplinary creative with experience across brand identity, product design and design systems. Has worked with Google↗, Meta↗, Netflix↗, YouTube↗, AKQA↗ and Koto↗, contributing to product experiences reaching 325M+ members globally and scalable systems used by billions of people every day. At 25, already a senior profile, internationally.

Bridging visual craft and system thinking is his core strength: translating ambitious creative visions into scalable, future-facing frameworks without losing emotional quality or attention to detail. He has also supported founders in shaping brands and products that helped raise over $1.5M in funding, including Ginko, featured by Forbes↗.

Reading
The Vignelli Canon, 2003 ↗
Obsessed with
PaperDog clothIncense
Current side projects
The Post Archive (Mail Club) ↗

Listening to
Bicep — Isles ↗
Watching
Severance, S2 ↗

Milla

Decision Tool

Present