The Flop

AI built on your insight.

Most companies are adding AI. Most of them are wasting their money. We find where it actually matters for your business, and build exactly that. We don’t arrive with a solution. We arrive with questions.

We come to you

We follow your work as it actually happens, not as it looks on paper. We find where things slow down, get repeated, or quietly drain the team.

We find what matters

We map every friction point and decide: automate, augment, or leave it alone. On some things, AI makes it worse. We'll tell you which.

We build for you

We combine what only you know about your business with the method and tools we've developed over years. Not a template. Not adapted. Yours.

To the top

Companies that get AI right recover 40–60 minutes per person per day and see $3.70 back for every dollar spent. Top performers push that to $10.

Mountain illustration with $10 ROI, $3.70 ROI, and 40–60 min per day waypoints

The catch

Only 6% of companies actually get there. 42% scrapped most of their AI projects in 2025. Not because AI doesn't work. Because they picked a tool, pointed it at something, and hoped for the best.

A small 6% marble next to a large 94% hole

The only way

The ones that succeed are 3x more likely to have done one thing first: understood exactly where to intervene before building anything. That's the only way we work.

Ripples emanating from a central 3x marker surrounded by smaller marbles